Meet the Jewelry Brand Founder Who Once "Proposed" to Hailey Bieber

Not many young brand founders can say they went viral on TikTok for proposing to Hailey Bieber in front of Justin, but Amaan Duffer -- aka the founder of rising jewelry brand Basliq -- is one of the few who can. The video in question (actually first posted on Hypebae's TikTok page) sees Duffer approaching Bieber at a Moncler Genius event during London Fashion Week and seemingly, getting rejected.

Though Bieber wasn't immediately on board back then, she's since joined a growing roster of celebrity fans of the brand, including Bella Hadid, Beyonce, Winnie Harlow and Anok Yai -- each drawn to its playful aesthetic and unique designs. Ahead of the fashion week season, we caught up with Duffer to find out more about how Basliq came about and what its plans for the future hold.

Read on for the full interview, plus more on that Hailey Bieber moment...

@hypebae POV: You spot @justinbieber and @haileybieber at the @moncler show last night.