Ice Spice-Approved I.AM.GIA Celebrates Noughties Nostalgia
info@hypebae.com (Hypebae) Tue, 23 Jul 2024 Hypebae
Celeb-approved label I.AM.GIA, known for dressing the likes of Ice Spice and Sexxy Red, just dropped its latest campaign -- inspired by the iconic 24/7 network that was Fashion TV. Founded in 1997, the channel showcased the latest fashion news, from campaigns and parties to red-carpet events.
Paying tribute to what came before, I.AM.GIA debuts "GIA TV," an homage to the iconic channel that takes inspiration from 2000s nostalgia, summer fashion and models off-duty. Taking us behind the scenes of its glitzy collection shoot, the campaign sees models gone wild as they prep for the runway. Featuring supermodel and all-around icon Janice Dickinson as their helping hand, the campaign tributes everything nostalgic about the supermodel days.
Take a look at the spicy new campaign above and head to the I.AM.GIA website for a closer look at the "GIA TV" collection.
In case you missed it, Saint Laurent just dropped the ultimate summer mood board.
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