Christina Aguilera Is Hosting a Sex Hotline for Women

Christina Aguilera's sexual wellness brand, Playground, adds a new lube to its lineup.

Last but not least -- Pillow Talk is Playground's final lubricant with a "wild rose and fresh cream" essence, courtesy of Aguilera. Launching alongside the new product is Christina Aguilera's 1-888-PLY-GRND Hotline campaign, "Aimed to empower better pillow talk in and out of the bedroom," the brand shared.

 

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"Christina reimagines the 90’s male-focused sex hotline," but this time speaking "directly to women." The campaign encourages women to "power up their pillow talk with their partner and take a stand against censorship that prevents and blocks conversations around sexual health and pleasure and how it improves overall health and wellness."

Now available, the hotline shares "empowering bedroom tips and tricks," and you can also enter to win a personal pillow talk with Aguilera, herself.

For more, check out our advice column, Ask a (S)expert.

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