Introducing Dis-loyalty, the Ultimate Travel and Food Membership for Fashion Fans

Dis-loyalty first launched in 2023 and in just a few years, has become one of the coolest memberships around. Designed for fans of travel and food, the membership brings together over 100 hotels and 175 restaurants from the most fashionable hospitality brands, including The Hoxton, Mama Shelter and 25hours.

Already dubbed the fashion week goer's membership of choice, Dis-loyalty's hotel groups tend to be tied closely to the likes of Copenhagen Fashion Week, London Fashion Week and Paris, regularly sponsoring international guests and creators. If that association wasn't enough, its impressive list of perks might be...

Offering five core benefits, Dis-loyalty members get 50% off new hotel openings for three months, 10% off returns stays and 10% off food and drink in any of the hotel's restaurants, bars and coffee shops. What's more, members also get 365 free barista-made drinks, one for every day of the year.

Designed to rival the traditional loyalty scheme, Dis-loyalty is built on the pillars of transparency and simplicity -- which means members don't need to climb arduous tiers or collect a specific amount of points before their rewards hit. From just £12 a month, members can access all the above rewards instantly, and as a result, have access to some of the most fashionable hotels around.

On top of that, Dis-loyalty currently has a Spring sale, offering 35% off 35 hotels from March to May. For the full list of participating hotels and to sign up for membership, head to the website now.

For more fashion week recommendations, check out our PFW travel guide.

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