Charli XCX and Tyler, the Creator Star in Converse's "Love, Chuck" Campaign

If you say "Converse," odds are you'll immediately think of the inimitable Chuck Taylor. The most timeless silhouette, worn by athletes, musicians and artists alike, the shoe remains a symbol of countless subcultures, earning deep loyalty and adoration from fans worldwide. In celebration of the icon, Converse dropped a brand new, star-studded "Love, Chuck" campaign.

The heartwarming anthem is described as "an invitation to all creators: to not let the fear of failure stop them, to create what they love, and to 'Go Do That'." The short film captures the profound connection between the Chuck Taylor and the creative community, starring Tyler, the Creator and Charli XCX, Vince Staples, Lil Yachty, Olympic skateboarder Alexis Sablone, Canadian basketball player Shai Gilgeous-Alexander, Chinese singer-songwriter Roy Wang and skateboarder Zion EKs. In the 30 second film, they show their passion for the shoe and reflect on their personal journeys of creative expression.

There's not doubt that Converse is having its moment. With collaborations featuring baes like Billie Eilish, Charli XCX and campaigns led by the stunning Alex Consani, the sneaker brand is carving its place in the heart of today's fashion scene. Let's not forget its recent partnerships with the hottest designers at London Fashion Week -- Dilara Findikoglu, Sinead Gorey and Chet Lo, whose innovative designs push Converse even further into the spotlight.

 

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Watch the full campaign video above and click the gallery to get a glimpse of the film's stills.

For more footwear campaigns, read about Alo's latest campaign featuring Taylor Hill.

Click here to view full gallery at Hypebae