66 NORTH Celebrates 99 Years at Copenhagen Fashion Week
info@hypebae.com (Hypebae) Fri, 24 Jan 2025 Hypebae
Icelandic outerwear brand 66 NORTH is gearing up for a pretty special celebration, taking place at Copenhagen Fashion Week. Launching for the Fall/Winter 2025 season, the brand will be celebrating its 99-year anniversary with an all-new, immersive exhibition.
Titled "867,815,464 Hours," in homage to the total hours since the company's founding, the exhibition will offer guests an insight into 66 NORTH's rich archive, showcasing how it all started. The exhibition will also take guests through a journey of the 1930s, pinpointing the pivotal moment in which its protective outerwear began to infiltrate our everyday lives.
Standout pieces include the Olympic kit made for the Icelandic team in 1998, the original Fisherman's coat and a one-of-a-kind "Tinder" suit, created for the first Icelander to climb the north side of Everest back in 2013.
The exhibition will debut at CPHFW with a live presentation of the upcoming FW25 collection. Following its launch, "867,815,464 Hours" will be open to the public.
Take a sneak peek at the exhibition above and head to the 66 NORTH website for a chance to attend.
In other design news, here's the latest team-up from Rick Owens and RIMOWA.
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