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Dina Asher-Smith Stars in Nike's "24.7" Collection

info@hypebae.com (Hypebae)  Fri, 24 Jan 2025  Hypebae

Blending apparel design and next-level function, Nike is doing what it does best with its new "24.7" collection. The collection's campaign stars athletic powerhouses Dina Asher-Smith, Vashti Cunningham and tennis sensation Qinwen Zheng. For these athletes, life itself is a sport -- whether training or tackling their day, the line between lifestyle and performance is effortlessly blurred.

These pieces go far beyond gym gear, featuring pleated skirts, tailored woven shirts and other elevated designs that feel more boardroom than locker room. At the heart of the collection are two cutting-edge materials -- "ImpossiblySoft" and "PerfectStretch." "ImpossiblySoft" features a four-way stretch spacer-knit fabric, delivering cloud-like comfort in pieces like the women's joggers and men's crew-neck tops. Meanwhile, "PerfectStretch" takes things up a notch with a sleek, tailored feel that moves effortlessly with you -- most notably in pieces like the pleated skirt and wide-leg trousers.

"As an athlete, I want to feel confident, comfortable and strong in what I'm wearing -- on and off the track. What I wear is more than just clothing. It's an attitude, a reflection of who I am and it impacts how I perform," Dina Asher-Smith shares in a press release.

Nike's "24.7" collection is available for purchase on its website. Click the gallery to see more of the pieces.

For more sportswear news, read about Gymshark and Leanna Deeb's new modest  collection.

Click here to view full gallery at Hypebae