HyunA and Gillian Anderson Front Loewe's Amazona Campaign
info@hypebae.com (HYPEBAE) Tue, 28 Sep 2021 HYPEBAE
In addition to its new silhouette Goya, Loewe has brought back the Amazona handbag with updated details. Celebrating the launch, the Jonathan Anderson-helmed brand joined forces with Juergen Teller for a campaign starring names like HyunA and Gillian Anderson.
Shot in cities around the world, the visuals capture the revamped handbag in Teller's signature raw and playful aesthetic. The K-pop star carries a green iteration of the purse with her striking blue hair, while the Sex Education actor dons a furry coat with a yellow mask for her look. Tracee Ellis Ross and Money Heist's Úrsula Corberó strike a pose with the anagram-patterned design, followed by Arca and Liu Wen. Additional names in the roster include Mika Schneider, Jamie Clayton, Justin Vivian Bond, Susanna Moore, Anthea Hamilton and Nabhaan Rizwan.
Scroll through the gallery above for a full look at the Juergen Teller-shot campaign. The Amazona handbag is now available online and at Loewe's stores.
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