Merit’s Debut Fragrance Is Here – And Oh So Sophisticated

Merit, the vegan and cruelty-free beauty brand known for its easy-to-use formulas, has entered the fragrance world. And they aren't doing so with any old eau de toilette. No, the minimalist beauty brand expanded into a new category four years after launching with a super concentrated extrait de parfum, named Retrospect.

As an extrait de parfum, the brand's debut scent is made of nearly 30% fragrance oil and therefore is sure to last – and, crucially, evolve – throughout the day.

Crafted in partnership with Fanny Bol, an award-winning French perfumer who also happens to be the youngest person ever to be named Senior Perfumer at one of the world's oldest fragrance houses in France, Retrospect is a clean fragrance.

It opens with sweet and sensual notes of aldehydes, bergamot, pear and ambrette. At the heart, you'll find rosemary, orris, jasmine and rose; a blend of herbaceous and floral tones meant to captivate the senses. Finally, at the base we have vanilla, musk and moss, a rich and bold trio that leave you feeling grounded and alert.

Merit's "Retrospect" Extrait de Parfum retails for $52 USD and will be available for purchase from October 22. You can sign up for the product's waitlist on the brand's website now.

While you're here, check out our interview with Chris Appleton on the heels of his lead hair artistry for the Ottolinger SS25 Paris Fashion Week show.

Click here to view full gallery at Hypebae