Chanel Reveals Full "Coco Neige" Campaign Starring BLACKPINK's Jennie
info@hypebae.com (HYPEBAE) Mon, 27 Sep 2021 HYPEBAE
UPDATE (September 27, 2021): Shortly after the initial announcement, Chanel has released its full "Coco Neige" campaign starring BLACKPINK's Jennie.
The visuals shot by Inez and Vinoodh capture the global K-pop star wearing the fashion house's winter sports items. Outfits include a jacket adorned with the double-C logo, a ski suit and a padded down jacket, as well as wool cardigans. The looks are accessorized with Chanel-branded AirPods cases and bold jewelry designs. "I find it amazing to see how Virginie Viard brought elegance into ski wear," Jennie speaks of the collection.
See the full campaign above. The 2021/22 "Coco Neige" range will arrive in Chanel's boutiques on October 19.
ORIGINAL STORY (September 22, 2021): BLACKPINK member Jennie, also known as "Human Chanel" to her fans, is the newest face of the fashion house's "Coco Neige" campaign.
Shot by the legendary photographer duo Inez and Vinoodh, the visual captures the K-pop star wearing a pink Chanel-branded set underneath a long puffer coat. The look is accessorized with the brand's CC body chains and a bold necklace.
"Just hearing about being able to join the 'Coco Neige' collection was like a dream," the musician shared her excitement during the campaign shoot. "I love to go out in the snow, doing winter sports. I really like how snow just makes you feel. Wearing these clothes makes me feel like I’m ready to ski tomorrow," she added.
The team-up marks the latest of Jennie's ongoing partnership with Chanel, which has included show attendances, magazine shoots and more. The full "Coco Neige" 2021/22 campaign will be released on September 28.
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