Knix Taps Ashley Graham As Its First Global Brand Ambassador

Knix has launched its newest "Active" collection along with a campaign starring its first-ever global brand ambassador, Ashley Graham.

"I’ve been a huge supporter and customer of Knix for a few years now. As a long-time fan of their sports bras, I was initially drawn to Knix’s innovative approach to the intimates category and the strong community they’ve built," the supermodel and entrepreneur shared in a press release. "More importantly, they’re a brand that aligns with my values. I believe all bodies are beautiful in all stages of life, and Knix has consistently proven that they do, too. Together we can continue to create purposeful change in the intimates industry."

The 30-piece range consists of leakproof leggings, an array of supportive sports bras, sweatsuits and more. As part of its diversity efforts, the brand has included sizes XS to XXXXL, while bras come in sizes 28 to 44 and cups A to H.

With her new role, Graham will front future Knix campaigns and take part in larger initiatives such as the Life After Birth Project, which highlights birthing people’s postpartum journeys. The model will also work with the Knix design team to create new products starting in 2022.

Take a closer look at the campaign above. Knix's "Active" line is now available online.

 

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