Alex Consani Debuts the Pucci Puffer

Pucci is getting prepped for the Fall/Winter 2024 season with the debut of its brand new Puffer jacket. Dubbed the "Iride," the new silhouette arrives under the creative direction of Camille Miceli, reimagining the brand's legendary print for a new audience.

Encouraging us to embrace our bold and vibrant side this season, the design of the multi-colored jacket aims to replicate "the fragmented sparkle of an eye's iris," blending a vibrant tapestry of polychromatic motifs and graphic arches. The print first debuted back in the 1970s, now revived through the new jacket silhouette and arriving in four different colorways.

It-girl and "Model of the Year" nominee Alex Consani stars in the Iride Puffer campaign, radiating warmth and positive energy. Captured by photographer Johnny Dufort, the psychedelic campaign places the Iride print front and center, resulting in three dynamic portraits.

Take a look at the new campaign above and head to Pucci's website to shop the new puffer.

In other news, Hunza G celebrates its 40th anniversary with the "Echo Beach" collection.

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