Paloma Wool presented its Spring/Summer 2025 collection during Paris Fashion Week this season, continuing to blend its sophisticated designs with a hint of sexiness. Favoring signature Paloma Wool silhouettes, SS25 evolves the brand offering through another immersive performance led by artist and collaborator Carlota Guerrero.

At the start of the show, the models began to walk towards an elevated podium, interacting with cameras that depict close-up shots displayed on screens. Cultivating an immersive experience alongside the catwalk, the performance takes inspiration from the "webcam girl universe," exploring the specifics of this type of online content.

Providing a sensory environment led by ASMR, the showcase fused the often one-dimensional world of clothing with performance art, offering a combination of delicate fabrics, soothing sounds and a one-of-a-kind experience.

Read on for Hypebae's review of Paloma Wool SS25.

@hypebae Paloma Wool’s latest show featured models mixing the runway track from sounds made by their garments. Grab your favorite headphones for the optimal listening experience