BLACKPINK's Jennie Stars in Gentle Monster's New Jewelry Collection Campaign

Off the back of its viral product marketing, distinctive campaigns and impressive collaborators, Gentle Monster started 2025 with a bang. The iconic eyewear brand rekindled its affinity for jewels by launching an all-new jewelry collection earlier this month.

Comprising 10 core styles, the collection includes a range of wire and metal eyewear frames and sunglasses with jewelry-inspired detailing. Seemingly an evolution of previous releases like its Jentle Salon collection -- which featured detachable charms and pearls -- the new collection takes these designs to the next level, with full chains, pearl necklace detailing and chains.

Hoping to highlight the "timeless elegance of jewelry" and redefine eyewear "with magical details and luminous brilliance," the impressive new collection aims to take statement eyewear to a whole new dimension. To celebrate the new launch, Gentle Monster reunited with BLACKPINK's Jennie to star in the campaign.

Take a look at the new Gentle Monster "Jewelry" campaign above and head to the brand's website to shop.

In other news, Jimmy Choo just dropped its new Diamond FLEX sneaker.

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