BLACKPINK's Jisoo Stars and Slays in Alo Yoga's Spring 2024 Campaign
info@hypebae.com (Hypebae) Wed, 17 Jan 2024 Hypebae
BLACKPINK's Jisoo is the new face of Alo Yoga, starring in the brand's new Spring 2024 collection campaign. Spotlighting some of Alo's core styles, the campaign sees Jisoo debuting new spring color drops, captured in the brand's signature leggings, sports bras and loungewear pieces.
"This partnership with Alo felt like the perfect match because my health and wellness have always been a priority for me. I love to move whenever I have the time, especially with Yoga and Pilates," says K-pop star Jisoo in a press release.
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The collaboration with Jisoo marks a huge step forward for the luxury brand as it continues to grow its global presence. From opening its first international store back in December 2021, the brand opened a London location in 2022, now resulting in a total of 81 Alo sanctuaries worldwide.
Take a closer look at the new Alo Spring 2024 collection above, and head to the brand's website to purchase the new styles.
In other news, SISTAR19 spill the tea on K-pop's biggest comeback.
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