Agent Provocateur's Latest SS21 Campaign Is a "Disheveled Fairy Tale"

Back in February, Agent Provocateur launched a size-inclusive lingerie collection. Now, the brand is back with its Spring/Summer 2021 range that imagines a utopia with a sensual plot twist. In addition, the launch is accompanied by a campaign titled "Disheveled Fairy Tale," starring French actor Joséphine de La Baume and model Nyasha Matonhodze.

"We are so happy that Joséphine de La Baume is back, a decade after starring in her first AP campaign, to lift our 'Utopia' off the page. Josephine effortlessly settles into her role of the AP woman, a fearlessly feminine, confident, and totally unique heroine, ready for anything," the label's creative director Sarah Shotton said in a press release.

Inspired by the Aurora Borealis, styles in the line are dressed in navy blue, hunter green, butter yellow and fuschia tones. Standout designs include the Taisia set featuring a High Neck Underwired Bra and High Waisted Brief crafted from French leavers lace blended with silver lurex. Elsewhere, the Maybelle set comes with a Balconette Underwired Bra, a Thong or Full Brief and a Suspender arriving in dreamy hues of white and peach. For those looking to add a pop of color to their intimates drawer, the Rozlyn pieces boast a bright bubblegum pink shade.

Take a closer look at the imagery above. ​Agent Provocateur's "Utopia"​ SS21 collection is now available online. ​

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