Zomer Takes Its SS25 Collection to Kenya

Parisian label zomer just dropped its new Spring/Summer 2025 campaign, and it's a big one. Titled "Children of the Sky," this season's visuals were lensed by Viviane Sassen and see the collection captured on "the untamed coasts of Kenya."

Offering somewhat of a masterclass in movement and color, the campaign aims to capture "youth in motion, suspended between earth and ether," according to the brand's press release. Showcasing floaty silhouettes and vibrant hues, the campaign favors bright floral prints and tactile textures, blended with sculptural designs and traditional techniques.

The brand, named after the Dutch word for "summer," aims to champion "kaleidoscopic color, unexpected texture and experimental silhouettes," and this campaign does exactly that. Founded in 2023 by designer Daniel Aitouganov and stylist Imruh Asha, the brand has become a staple in the Parisian fashion scene, known for its distinctive silhouettes and unique approach to color.

Take a look at the brand's new SS25 collection above and head to zomer's website for more information.

In other campaign news, Luna Blaise debuted the new Hunza G gingham collection.

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