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Step Into Barbieland With Mattel's Official 'Barbie' Merch

info@hypebae.com (Hypebae)  Thu, 03 Aug 2023  Hypebae

Despite having premiered two weeks ago, we still have Barbie on the brain.

Thankfully, Mattel is reading our minds as the toy company has just released official merchandise. Helping us dress in Barbie-approved apparel from head to toe, the collection has something for everyone.

Tie-dyed "I Am Kenough" hoodies sit alongside muscle tanks that declare the wearer's "Ken-rgy," while T-shirts profess their love for all the Barbies that were played with too hard, reading, "Weird Barbie is my Barbie," joining tees that champion the film's unsung hero -- Allan. Hats round out the apparel category, offering visors, dad caps and bucket hats, arriving in Barbie's signature colors -- pink and white with a splash of denim. Branded coffee mugs and posters line the homeware section for those of us who want to live in Barbieland. Elsewhere, beach towels and mouse pads sing "This Is The Best Day Ever," accompanying canvas prints and patches.

Although the toy-sized version of Barbie's dream house is sold out, several accessories remain for those obsessed with the bubbly, blonde doll. The collection would not be complete without the dolls themselves as Stereotypical Barbie, Ken as well as President Barbie all make an appearance for collectors to snag.

Take a look in the gallery above and head to Mattel's online store to build your own Barbieland.

Click here to view full gallery at Hypebae