London-Based Lingerie Label Fruity Booty Launches Hotel Vesuvius Collection

London-based lingerie label Fruity Booty just launched a new limited-edition capsule collection, created in collaboration with stylist and art director Riccardo Maria Chiacchio.

"'Hotel Vesuvius' features 3 limited edition pieces, all of which are inspired by vintage Neapolitan postcards used for tourism propaganda back in the day. I created the concept of Hotel Vesuvius as a symbol of welcoming everyone in the culture and energy of the city of Naples, where I was born," explains Chiacchio.

The collection features a vest, briefs and boxers, each adorned with a unique postcard-inspired graphic design, crafted with 95% recycled viscose.

Working with Sam Gregg to capture the campaign, a London-born photographer who's spent the last decade documenting Naples, the project was brought to life with Wonder Agency -- an all-female, Neapolitan-born agency -- alongside casting director Teresa Salvatrice.

Take a look at the collection above and head to Fruity Booty's website to purchase.

In related news, we spoke to Mia Khalifa about her new jewelry brand, Sheytan.

Click here to view full gallery at Hypebae