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Sporty & Rich Taps Hotel du Cap-Eden-Roc for Elevated Wellness

info@hypebae.com (Hypebae)  Wed, 12 Jul 2023  Hypebae

Sporty & Rich teamed up with Antibes' Hotel du Cap-Eden-Roc for the first-ever collaborative capsule, aiming to reimagine hotel wear through the lens of Emily Oberg's brand.

Comprising 25 pieces, the collection exudes a feeling of elevated luxury and includes classic Sporty & Rich silhouettes with a twist. Featuring T-shirts, cozy sweatshirts and terry cloth polo shirts, the collection also leans into a lounge aesthetic, including pinstriped pyjama sets, boxer shorts and more -- all the while incorporating vintage hotel design details like the signature buoy and crest logos.

"I have always been fascinated with the photos of the Hotel du Cap-Eden-Roc from the '70s. They represent a level of elegance and chic that is simply unmatched. These photos from Slim Aarons at the Hotel du Cap have become a mood board for my life and for our brand. We are so proud to collaborate with this iconic establishment on a collection of luxury and hotel-inspired pieces: from terry cloth sets to classic cotton fleece pieces and the mandatory pyjama sets, everything you would need for a stylish stay in the best hotel," explains Emily Oberg, Founder of Sporty & Rich.

Arriving in a subtle color palette of blue, beige, off-white and navy, the collection aims to celebrate Hotel du Cap-Eden-Roc and its Napoleon-style residence, drawing inspiration from its pine forest, swimming pool and rose gardens.

Take a look at the collection above and head to the Sporty & Rich website from July 13 to purchase.

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