T LABEL's New Collection Channels Fierce Femininity

Rising UK brand, T LABEL, just unveiled its newest campaign, going back to its beaded roots following its fashion show debut at Paris Fashion Week. Drawing inspiration from the unrivalled glamor of the 1920s and films like The Great Gatsby, the collection aims to channel a certain romantic energy while celebrating the concept of abstract beauty and wearable art.

Renowned for their signature glove tops and dresses, T LABEL's newest offering marks a departure from silk organza and chiffon pieces and instead focuses on the creation of beaded garments. Standout pieces include the new suspender belts, crafted with strap adjustments, alongside necklaces and beaded mini skirts in hues of pearlescent white and chrome silver.

"Everything about the shoot was delicate and intimate to match the knitted, crochet technique of the beaded pieces. A safe space on set where three girls can explore the meaning of being a woman through fashion. This isn't another big collection. This is us showing off how proud we are of how circular and sustainable our beaded products are," explains founder Taylor-Bea Gordon.

In terms of the process, T LABEL opts for pre-loved garments sourced from charity shops and reselling platforms, prioritizing damaged pieces and carefully unpicking their beads before washing and cleaning them for reuse. With each piece made-to-order and handcrafted in the UK, the collection continues T LABEL's desire to promote sustainability and responsible design, practised through upcycling deadstock fabrics and using recycled packaging.

Take a look at the new campaign above, and head to T LABEL's website to purchase.

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