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Get Your SKIMS Swim Fix in London This Summer

info@hypebae.com (Hypebae)  Mon, 19 Jun 2023  Hypebae

SKIMS has officially gone global and this time, the Kim Kardashian-founded shapewear label is bringing its ever-popular swim shop to the streets of London.

Designed in partnership with the brand's long-term collaborator, Willo Perron of Perron-Roettinger, the new space aims to replicate a Los Angeles poolside oasis, complete with diving boards, palm tree sculptures and a custom selection of SKIMS ice cream treats, created by dessert connoisseurs Chin Chin Labs.

Comprising the brand's best-selling swimwear styles, the new space will feature a wide range of SKIMS Swim silhouettes in varying cuts and coverage levels, arriving in hues of bubblegum pink, gunmetal and beige. The new London pop-up follows the launch of the SKIMS summer pop-up in New York, as the brand continues to expand across the UK and Europe -- with standalone stores set to open in the next few years.

Take a look at what's on offer above, and head to the SKIMS website to find out more.

In related news, ADANOLA dropped the second iteration of its Resort Sport collection.

Click here to view full gallery at Hypebae