PICANTE Channels Collegecore and Vintage Varsity With New "Alumni" Collection
info@hypebae.com (Hypebae) Wed, 24 May 2023 Hypebae
Rising streetwear label PICANTE just dropped its new "Alumni" campaign, which sees its core community heading to summer school.
Made up of the brand's friends and family, the new campaign stars London-based creators Danny Lomas, Maz Ullah and Anchana Hobson alongside rapper Professor Green and more. Drawing inspiration from collegiate styles and vintage varsity, the campaign spotlights the brand's best-selling pieces, like its "P"-branded knitwear and matching track pants, alongside the Arch Hoodie and cotton tees in classic hues of red, grey, navy blue and cream.
The collection is crafted with 100% organic cotton, made and sourced within a 20km radius of the brand's factory in Portugal. According to the brand, its sustainable fabrics are carefully sourced based on their individual characteristics, minimizing the need for unnecessary chemical processes.
Check out PICANTE's "Alumni" collection above, set to land on the brand's website on May 26.
In other news, Mia Khalifa stars in Shoreditch Ski Club's first-ever summer campaign.
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