IRENEISGOOD LABEL Celebrates Korea's Most Exciting Talents in FW21 Collection
info@hypebae.com (HYPEBAE) Mon, 01 Mar 2021 HYPEBAE
Following her TikTok collaboration last year, model-turned-entrepreneur Irene Kim has now returned with a new Fall/Winter 2021 collection for IRENEISGOOD LABEL. The campaign features some of South Korea's most exciting Gen-Z talents ranging from musicians to influencers.
The "Class of IRENEISGOOD 2021" kicks off with the founder herself alongside model and TikToker Stephany Haery Kim and YouTuber Heizle. The roster follows with rappers Lil Cherry and Queen Wa$abii, as well as K-pop artist Holland and choreographer Aiki. Additional names include Korea's first-ever virtual influencer Rozy and models Jamie, Yoojin Bae and Seung Hyuk Kim.
The collection itself is a continuation of IRENEISGOOD LABEL's signature rainbow energy, with vibrant hues of pink, yellow, green and more found throughout. A unicorn motif takes over a gradient knit sweater, while checkerboard patterns are accompanied by a yellow-and-black "GOOD" emblem at the front. Elsewhere, outerwear offerings arrive in the form of colorful faux fur coats. The range is rounded out with cropped hoodies.
Peep IRENEISGOOD LABEL's FW21 campaign above.
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