Priya Ahluwalia Wins Queen Elizabeth II Award for British Design
info@hypebae.com (HYPEBAE) Tue, 23 Feb 2021 HYPEBAE
Priya Ahluwalia, whose eponymous label was one of eight 2020 LVMH Prize winners, has been granted the Queen Elizabeth II Award for British Design.
Ahluwalia is recognized for using sustainable production methods, as well as exploring her Indian-Nigerian heritage through fashion. Expanding on her commitment to using dead stock and vintage material, the designer's latest collection was made with the help of Reskinned, a program that buys back unwanted clothing from both individual consumers and brands. Born to a Nigerian father and an Indian mother, Ahluwalia drew from both sides of her family for Fall/Winter 2021, presenting a range of menswear inspired by the emblems of Black sororities, Nigerian jewelry and migration maps.
"We are delighted to announce Priya Ahluwalia as the fourth recipient of the Queen Elizabeth II Award for British Design. Ahluwalia’s unique and ethical design process combined with her ability and passion to give back to communities around London and the globe make her an inspiration for many young British designers," Caroline Rush of the British Fashion Council said in an announcement statement. Ahluwalia joins previous award winners Richard Quinn, Bethany Williams and Rosh Mahtani.
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