Zhilyova Lingerie Promotes Diversity and Self-Love With New High-Waist Brief

Founded by designer Lera Zhilyova in 2014, Zhilyova Lingerie is a Ukrainian label known for advocating against body shaming and bullying. As part of its diversity initiative, the brand has teamed up with self-love activist and Russian model KhrystyAna on a new high-waist brief.

"Loving yourself means establishing what feels safe for you, even if the world says otherwise or pushes you to follow in someone’s footsteps. You already know, what’s the safest way for you. Just listen to yourself," KhrystyAna states in a press release. "Self-love handiwork is a reminder about the importance of loving yourself no matter what. Taking care of yourself is never selfish," Zhilyova adds. "Loving yourself and your body, and being yourself 100 percent of the time. Nobody can steal your happiness from you if you follow these rules."

The undergarment is made out of semi-transparent stretch-tulle material, which provides a comfortable fit. Arriving in a chic black colorway, the piece is embroidered with "Self Love" on the left side in a rainbow-inspired hue. You can pair this with the brand's soft cup bra or corsage to complete your look.

Peep the campaign above starring KhrystyAna, Melonee R and Bri Scalesse. KhrystyAna x Zhilyova Lingerie's "Self-Love" high-waist brief retails for $49 USD and is now available to purchase online.

 

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