NOAH Looks Forward to a Hopeful Year in SS21 Collection

Having unveiled a series of partnerships to finish off 2020, NOAH is now back with its Spring/Summer 2021 offerings. Along with a lookbook, the New York-based label has announced that it will be dropping garments on a weekly basis for the season.

"We often forget that the business of fashion has a tendency to rush spring, which doesn't officially being until March 20," a press release reads. "Until then, we will be subjected to every type of weather one can imagine — temperature swings from day to day; snow and rain followed by brief moments of sun only to be swallowed up again by clouds and wind."

Celebrating hope, the resulting collection features relaxed and laidback silhouettes complemented with hits of spring-ready prints throughout. In womenswear, a loose-fitted shirt is adorned with pink hearts atop a blue background, while flower motifs are found on a pink knit sweater. Elsewhere, paisley patterns take over a warm jacket worn with a brown-colored hoodie.

As for menswear, wool blazers are styled with logo tees and hooded sweatshirts for a semi-casual feel. Floral prints are subtly added to trousers with washed-out pastel tones, while the same theme is continued on select shirts.

Peep NOAH's SS21 collection in the lookbook above. The weekly drops will come every Thursday at the brand's online store and flagship locations, starting on February 11.

 

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