Gen Z Women Are Experiencing "Virgin Shaming," Study Says

Sexual wellness brand, Lovehoney releases a new study, revealing that we not only have a slut shaming problem -- but a virgin shaming problem, too. To help singles as they head back to university, Lovehoney taps its sexual health expert, Sarah Mulindwa, for tips on feeling confident in the face of stigma.

A new London-based study by Lovehoney finds that "One in five of 18 to 24 year olds have been called a virgin as an insult." 43% of young women also reported that they've been called a slut while, 27% have been labeled a whore or man whore.

Women are also three times more likely to have been referred to as "frigid" or of having a high body count. Not only is this harmful to people of all identities, but women -- per usual -- are the most common targets.

As Mulindwa shared, "There’s no right or wrong way to explore your sexuality. What’s important is that it’s your choice — whether you want to wait or enjoy multiple partners, both are valid. The general view is that younger people are more open about sex, so some of the research results are worrying, but not terminal."

She continued: "People should feel empowered to make decisions about their bodies and their sexual health that work for them, whether it’s your first time or hundredth. It’s about ensuring you have the confidence to communicate openly, respect boundaries, and make safe choices — especially as you step into a brand-new environment."

Keep reading for Mulindwa top tips for students starting university.

1. Say no to derogatory insults: "Refrain from using words like ‘virgin’ or ‘slut’ even if it’s intended as a joke— everyone has their own sexual journey, and there’s no ‘right’ way to explore it. Be kind to yourself and others—everyone deserves respect. Do your best to not internalise these insults if you encounter them."

2. Consent is everything: "Make sure both you and your partner are on the same page, and that means clear and ongoing consent. Talk about your boundaries and only do what feels right for both of you when getting intimate."

3. Talk it out: "Communication is key! Don’t be shy about discussing your sexual desires, what protection you’ll use, and setting boundaries. It’s all part of a healthy relationship. Plus, feeling confident talking about contraception and your preferences makes everything smoother."

4. Practice safe sex: "Whether you’re using condoms or other contraceptives, it’s so important to protect yourself from STIs and unplanned pregnancies (it’s worth remembering that condoms are the only form of contraception that protect against STDs too). Find the contraception that works best for you and keep it handy!"

While you're here, can friends kiss? Check out what our (S)expert has to say.

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