Starbucks Took to Atlanta for the Ultimate Jumpstart Experience to Celebrate the Launch of Iced Energy Drinks

Setting the energy high this summer, Starbucks® hosted a vibrant event at Atlanta’s Guardian Works, where guests sampled the latest menu offerings: Melon Burst and Tropical Citrus Iced Energy drinks. These sugar-free, energy-boosting beverages, made with sparkling fruit flavors, provide the ultimate jumpstart to tackle your day.

Musician and bass guitarist Blu DeTiger joined the Ultimate Jumpstart experience to perform and keep the vibes high. Guests had the chance to try out the new beverage from a custom Energy Drink bar overseen by Starbucks baristas, take home unique concert-inspired merch, and receive personalized aura readings from the energy-inspired photo booth.

The aura photo booths allowed guests to have their photos taken, and each photo was printed out as a keepsake along with a custom energy reading. Laser-etched cups were also passed out to guests so they could enjoy Starbucks Iced Energy on the go.

Blu DeTiger personifies the vibrance and energy of Starbucks Iced Energy beverages, embracing her “bass queen” persona through her unique sound. “When I’m on stage, that’s when I’m most connected to myself. The energy in the city of Atlanta is very welcoming. The crowds here are super energetic, polite, and kind — I’m very excited!,” she shared, ahead of her performance.

Visit starbucks.com to learn more about Starbucks® Iced Energy Beverages, now available at US Starbucks locations.

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