Fashion News

Bought by You: The 30 Most Purchased Fashion Items of January

Jasmine Fox-Suliaman  Fri, 17 Feb 2023  Who What Wear

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and sale shopping, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in investing in the season's biggest trends or need closet cleanout tips, Who What Wear has you covered.

Now, a new month means it's time to turn the spotlight back on our favorite shoppers—you! Below, you will find the most popular fashion pieces under $300 that Who What Wear readers (and, let's be honest, staffers) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the best purchases we've made and what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 30 most popular fashion items our readers purchased last month.  

Some things never go out of style.

Honestly, we're not surprised this sweater was so popular. 

So chic! 

Now, here's a piece that can stand the test of time. 

Meet the perfect everyday t-shirt. 

You'll wear this with everything. 

Everyone needs a good trench coat. 

Shearling jackets are having a moment, clearly. 

Never underestimate the power of a simple shirt dress.

Of course, this blazer was a best seller last month. It's the embodiment of chic.

We're about it. 

We found a chic little knit dress for you. 

Great jeans, great price. 

Trousers are a perennial favorite. 

You can wear these to work out or lounge around.  

Sometimes, the best jeans are the simplest ones. 

This skirt is flying off the shelves.

So cool. 

Baggier denim continues to be a fan favorite. 

You can pair these boots with any outfit.

The perfect pair of sneakers—don't you agree? 

Mary Janes shoes are making a major comeback. 

These boots come in six different hues. 

A great work wardrobe staple. 

We guarantee you'll wear these all the time. 

These earrings look like they're designer.

Everyone needs a sleek shoulder bag. 

What's not to love about this necklace?

You can't go wrong with investing in a woven leather bag. 

In case you're wondering, this belt comes in black, too. 

This post was originally published at an earlier date and has since been updated. 

Next up,These 45 Under-$50 Fashion Finds Scream Rich