Beauty

Madhappy Ventures Into Footwear With Vans in Customizable Collaboration

info@hypebae.com (HYPEBAE)  Tue, 15 Jun 2021  HYPEBAE

Vans has tapped lifestyle brand Madhappy for an exclusive footwear collaboration, reworking the OG Style 43 LX with customizable details and playful hues.

Blending the brands' signature aesthetics, the new iteration is dressed in a neutral, marshmallow tone accentuated by stitched embroidery in a trio of red, yellow and blue. At the heart of the sneaker lies its message of community and camaraderie through customization, with each pair arriving with a set of beads (a mixture of letters, colors and symbols) that allow the wearer to upgrade their Madhappy Vans with an individual message or daily affirmation. Finishing off the silhouette is an ice blue sole - rarely seen in the Vans collection - alongside a unique heel that folds down into a slide to maximize comfort.

Take a peek in the gallery above. The Vans x Madhappy OG Style 43 LX collaboration is available now, exclusively on Madhappy's webstore.

Click here to view full gallery at HYPEBAE