Jacquemus Captures "LA CROISIÈRE" in Egypt
info@hypebae.com (Hypebae) Thu, 17 Apr 2025 Hypebae
One thing (amongst many) that Jacquemus excels in is finding incredibly beautiful locations to host shows and shoot campaigns. The "LA CROISIÈRE" showcase saw the brand return to the official Paris Fashion Week schedule, hosting an intimate, 40-person runway show in the city.
The follow-up campaign has landed, transporting us to the serene sands of Egypt. Lensed by Egyptian photographer and filmmaker Mohamed Sherif, the campaign stars models Angelina Kendall and Mohamed Hassan. Captured amidst the pyramids of Giza, the campaign highlights Jacquemus's signatures alongside scenic views of the Nile and its fertile banks.
Evolving the brand's travel motif, a particular focus for the Spring/Summer 2025 show, the unlikely location reflects the brand's love of adventure, freedom and serenity.
Take a look at the new "LA CROISIERE" campaign above and head to the Jacquemus website to shop its new styles.
In other campaign news, Jimmy Choo and Malbon Golf are dropping their second collection.
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