Les Filles En Rouje's Latest Drop Is a Lesson In French Charm

Les Filles En Rouge, beauty and fashion brand founded by Jeanne Damas, is gearing up for spring by launching a new makeup palette.

"La Palette Charme" consists of four universally flattering hues that can complement the eyes, lips or cheeks. In the true French beauty way, the multi-use product encourages a less-is-more approach. Throw this into your bag for a quick swipe of color that can be touched up on the go. Each texture is made to melt into the skin and features a super glossy finish. You can use the shades "Raspberry," "Petal," "Brown" and "Nude" to create a soft, monochrome look or mix and match for a more lived-in finish.

To accompany the launch, the brand is unveiling a series of short films that follow Parisian women as the new season settles over the French capital, capturing little moments of beauty, warmer weather and excitement as the city awakens again. You can watch them here.

@lesfillesenrouje A little touch-up with our new Charme palette — like butter on the lips.