Fenty Beauty Wants to Make Your Lashes "Hella Thicc" with Its Two New Products
info@hypebae.com (Hypebae) Mon, 14 Apr 2025 HypebaeFenty Beauty is hopping on the brown mascara trend, extending its best-selling "Hella Thicc" makeup range to include a brown color and lash primer.
"Let'z Be Blunt" is a beautiful mocha shade, ideal for all lashes but especially flattering on those who lean more on the blonde or brown side.
"I love how powerful a brown mascara can be. It has the ability to brighten lighter eyes and deepen darker eyes," Rihanna, founder of Fenty Beauty, said in a press statement. "'Hella Thicc' in 'Let'z Be Blunt' gives you that special effect while still bringing that volumizing and lengthening effect you know and love."
To get your lashes ready for maximum volume, the brand is also releasing the "Hella Extra" Mascara-Boosting Lash Primer, perfect for coating prior to makeup application.
@fentybeauty The ultimate lash link-up