Beauty

Pat McGrath Accidentally Packed 3 Diamond Rings in Its Candy Crush Collab Orders

info@hypebae.com (Hypebae)  Tue, 25 Feb 2025  Hypebae

In one of the beauty world's craziest mix-ups, Pat McGrath Labs might've just accidentally shipped out three $10,000 gold and diamond-encrusted rings alongside its new Candy Crush collection. Originally crafted as personal gifts for supermodel Alex Consani and influencer Tefi Pessoa, a "factory mishap" led to these luxury rings being mixed in with the latest makeup orders. Now, these priceless treasures are unexpectedly up for grabs to the public.

Loved by the likes of Beyoncé and Gigi Hadid, the British jewelry house Basliq is known for its extravagant designs that feature gems like rubies, sapphires and white diamonds, often encased in solid gold. For this collaboration, the brand is reimagining its "Drop Ring," which wraps around the finger twice, offering the perfect blend of shine and glamour.

"Beauty should always be an adventure," said Pat McGrath, Founder and CEO of Pat McGrath Labs. "This collection is all about joy, play and opulence — and now, three lucky individuals will unwrap a truly one-of-a-kind treasure. How divine is that?"

"We wanted this collection to capture the magic of play, but we never imagined it would spark a real-life game," said Luken Aragon, vice president of marketing for Candy Crush Saga at King. "This is exactly what Candy Crush Saga is all about — fun, surprise and playful moments. Now, the only question is: who will unpack the missing rings?"

Because of the "mix-up," anyone who purchases one of the new "MatteTrance" lipsticks might be a lucky winner who happens upon Consani's or Pessoa's order, which includes the super expensive accessories.

 

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The Candy Crush x Pat McGrath Labs makeup collection will be available on February 27 on the brand's website.

For more beauty news, check out our coverage of Prada's new mascara launch campaign, starring Sabrina Carpenter.

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