Nara Smith and KATSEYE Star in FENDI's New Campaign

FENDI just dropped its newest campaign, tapping the ever-iconic Nara Smith and global girl group KATSEYE as its stars. Spotlighting the Baguette and Peekaboo bags, the visuals depict a playful rivalry between the two silhouettes and the women who wear them. Celebrating themes of individuality and personal style, the campaign aims to offer you two choices. Which gets your vote?

Smith is captured with the Peekaboo alongside model Jordan Daniels, who sports the baguette, while the KATSEYE girls feature a mix of the two. First launched in 1997, Fendi's Baguette aims to symbolize independence, youthful energy and a "daring aesthetic," while the Peekaboo is the ultimate accessory for "the empowered woman."

"FENDI is an iconic brand, and I was so thrilled to be part of their icon bag campaign," Smith says in a press release.

"We are deeply grateful to be a part of a brand as iconic as FENDI," adds KATSEYE. "The essence of this campaign resonates with our own philosophy, reflecting the balance of contrasts that lies at the heart of our values. Just as we embrace duality in our music, this campaign mirrors that spirit—reminding us that we are not defined by a single identity, just as Fendi’s legacy celebrates the power of contrast. It is an honor to align with a brand that stands for strength, especially the strength of women."

Take a look at the new "FENDI FOR YOURSELF" campaign above, and head to the brand's website to purchase the latest silhouettes.

In other campaign news, With Jean just dropped its "Rosa Venus" collection.

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