Superga's 2750 Silhouette Celebrates 100th Anniversary

The chances are, you've probably laced up a pair of Superga 2750s without giving much thought to its origins, but this year marks a major milestone -- the 100th anniversary of this classic sneaker, Italy's first-ever tennis shoe. More than just another piece of footwear, the 2750 has woven itself into the fabric of Italian style, effortlessly blending sport and fashion for generations.

What began in 1925 as a simple white cotton tennis shoe quickly transcended the court, becoming a go-to for Italians and style-conscious wearers worldwide. Superga's late-20th-century ad campaigns captured this duality perfectly, fusing the refined elegance of tennis with the carefree, sun-soaked spirit of the Italian lifestyle.

To honor this centennial, the footwear brand is diving deep into its roots. Though the 2750 sneaker evolved into an everyday footwear staple, its DNA remains unmistakably tied to the sport. So, as part of the anniversary celebration, the brand is unveiling the 1925 Made in Italy -- a new sneaker that pays homage to the original model. Handcrafted in canvas cotton and rubber, this fresh release stays true to the timeless aesthetic that made the 2750 a classic while incorporating modern craftsmanship.

Superga's 2750 sneaker is set to hit stores this spring, so stay tuned for updates.

In the meantime, click the gallery for a closer look at the campaign.

For more footwear news, read about Karhu by Zomer's latest campaign.

Click here to view full gallery at Hypebae