Introducing Daise: The Gen Alpha Body Care Brand That Matches Every Mood

Jaimee Lupton, founder of Monday Haircare, is embarking on a new journey for a different generation. The entrepreneur is catering to Gen Alpha with her new brand launch, Daise. This fun fragrance and body care brand is made with the young beauty lover in mind, allowing for play to happen through mix-and-match scents.

Daise's collection includes "Lowkey Daise," "Sunny Daise," "Peachy Daise," "Hello Daise," "Happy Daise" and finally, "Oh So Daise." Within the assortment, you'll find notes like rose, sandalwood, vanilla, coconut, raspberry, pear and patchouli. Daise's fragrances can be paired together or worn alone. The range also features six different product types: deodorant, body mist, body wash, exfoliating body scrub, bath bombs and lip balms, all made with 90% natural ingredients.

"That Gen Alpha girl is at the beginning of her beauty journey and there are few brands that speak to her. There are brands obviously for her older sister or her mom, but not a true beauty brand created for that 12-year-old in terms of formulation, product offering and how we market to her," said Lupton in a press statement. "Daise encourages people to 'come as they are' — whatever mood or version of themselves they want to be."

 

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Daise's body care and fragrance products retail between $3 USD and $8 USD and are now available on the brand's website and Ulta. The brand will also be launching at Target on February 2.

For more fragrance news, check out our coverage of Nicholas Galitzine's new Emporio Armani campaign.

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