Celebrate Prosperity and Performance with On’s “Year of the Snake” Drop

With Lunar New Year just around the corner on January 29, brands are rolling out their festive collections and On has joined in on the fun with its "Year of the Snake" capsule. The performance brand perfectly blends tradition and innovation, hitting all the right notes for the season.

On's festive collection showcases footwear and apparel infused with the symbolic colors of the Lunar New Year -- red for good fortune, gold for wealth and white for a clean touch. At its center is a reimagined version of the On "Cloudtilt" sneaker. Sleek in white with a striking snakeskin print, it's accented by hints of gold and burgundy that give it a celebratory edge. Red speed laces bring the spirit of the season, while the brand's signature "CloudTec Phase" technology ensures smooth weight transfer to maintain its performative edge. Retailing at $170 USD and available in children's sizes, this limited-edition sneaker is a standout for every generation.

The apparel range is just as compelling, featuring socks, leggings, hoodies and seamless workout tops in the same vibrant red and gold palette, with touches of black for a casual twist. Whether you're hitting the gym or heading to a Lunar New Year gathering, this collection has you covered.

On's Lunar New Year collection is available to purchase on the brand's website. Click the gallery to discover all the festive details in the "Year of the Snake" lineup.

Read about more Lunar New Year drops like Diesel's celebratory capsule.

Click here to view full gallery at Hypebae