The Biggest Celebrity Beauty Campaigns and Appointments of 2024
info@hypebae.com (Hypebae) Fri, 20 Dec 2024 Hypebae
As 2024 comes to a close, we're reflecting on the cultural moments that defined this whirlwind of a year. In the worlds of makeup, fragrance and skincare, brands are increasingly turning to a new generation of stars to represent their products, tapping into the power of their influence and individuality. From actresses like Lindsay Lohan making a major return to the spotlight to musicians we can't get enough of (like Charli XCX), these big names are shaping the future of the labels they represent. These partnerships go beyond endorsements — they're transforming what it means to be a brand's face in today's beauty industry. Here's a look at some of the coolest celebrities who became ambassadors this year.
Sabrina Carpenter for Prada Beauty
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Back in September, Sabrina Carpenter became the latest beauty partner for Prada Beauty, stating in a press statement that "[She's] been a fan of Prada for so many years. [She's] excited for what’s ahead." Honestly, same.
Charli XCX for Valentino Beauty
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Charli XCX was picked as Valentino Beauty's U.S. Beauty Ambassador in October, bringing her Brat style and passion for self-expression to the brand's makeup collection.
Aya Nakamura for Lancôme
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Just ahead of her performance at the Olympics opening ceremony, the Malian artist and France's most popular singer was named "le visage" of the makeup and skincare giant.
Willow Smith for Dior Beauty
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Dior Beauty chose Willow Smith as its newest beauty ambassador this year because she was "one of the most visionary and daring young women of her generation," according to the brand. The actor and singer has already starred in the "Dior Forever" foundation and "Lip Glow" balm campaigns.
Lindsay Lohan for Nexxus
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Lindsay Lohan is having her comeback moment and Nexxus has taken note. The haircare brand has teamed up with the actor and entrepreneur, unveiling a new partnership that highlights the brand's commitment to providing the best quality products.
Jisoo for Dyson Hair
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