Beauty Buys Inspired by Pantone's Color of the Year, "Mocha Mousse"

Pantone just announced its choice for Color of the Year and although we've been waiting with anticipation, we're not entirely surprised that "Mocha Mousse" came out on top. From the color's pressence in Fall/Winter 2024 runways to this year's increase of coffee-fashion popups, brown grew exponentially in popularity and we're here for it. But, this indulgent hue isn't just making waves in the fashion and food spaces, it's having a chokehold on the beauty world, too. From chocolate cherry hair to chocolate nails, it’s clear that brown has been and will continue to take center stage throughout 2025.

So, what makes "Mocha Mousse" the standout choice for next year's most anticipated color? "Underpinned by our desire for everyday pleasures, Pantone's '17-1230 Mocha Mousse' expresses a level of thoughtful indulgence," said Leatrice Eiseman, Executive Director of the Pantone Color Institute, on the brand's website. "Sophisticated and lush, yet at the same time an unpretentious classic, the shade extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe."

To get you all set and ready to embrace the impending "Mocha Mousse" craze, we've created a list of beauty products that feel soft, chocolatey and warm. Below are our favorite beauty product picks that resemble Pantone's "Color of the Year," from a buildable eyeliner to the viral Rhode blush.

Glossier "Cloud Paint" Cheek Color in "Drift"

[shoppable brand="Glossier" product="'Cloud Paint' Cheek Color in 'Drift'" link="https://www.glossier.com/products/cloud-paint?variant=44416358056181" store="Glossier" price="$22 USD"]

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Buildable and easy to apply, Glossier's cheek colors feel and look light, delivering that "no-makeup, makeup" look.

ILIA Liquid Powder Matte Eye Tint in "Tannin"

[shoppable brand="ILIA" product="Liquid Powder Matte Eye Tint in 'Tannin'" link="https://iliabeauty.com/products/liquid-eyeshadow-powder-eye-tint" store="ILIA" price="$28 USD"]

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ILIA's vegan and cruelty-free products are some of the beauty community's favorites and this eye tint from the brand is no exception. It applies on like a cream but has a finish akin to a powder, locking in color without movement or fallout.

Huda Beauty "Blush Filter" Soft Glow Liquid Blush in "Coco-Loco"

[shoppable brand="Huda Beauty" product="'Blush Filter' Soft Glow Liquid Blush in 'Coco-Loco'" link="https://hudabeauty.com/us/en_US/blush/blush-filter-coco-loco-HB01376.html" store="Huda Beauty" price="$21 USD"]

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As part of the brand's new "Icy" collection, Huda Beauty has released two new bronzers that feel lightweight but leave loads of buildable color on the face. Pair with a blush to add dimension to your makeup look.

Saie Beauty "Mascara 101" Mascara in "Brown"

[shoppable brand="Saie Beauty" product="'Mascara 101' Mascara in 'Brown'" link="https://iliabeauty.com/products/liquid-eyeshadow-powder-eye-tint" store="Saie Beauty" price="$26 USD"]

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We've seen brown mascara go viral on TikTok all year, so why not jump on the trend while embracing this year's choice for Pantone's "Color of the Year?" This one from Saie Beauty makes lashes longer, fuller and thicker with just a few swipes.

Dior "Diorshow Mono Couleur" Eyeshadow in "Poncho"

[shoppable brand="Dior" product="'Diorshow Mono Couleur' Eyeshadow in 'Poncho'" link="https://www.dior.com/en_us/beauty/products/diorshow-mono-couleur-C042400481.html?" store="Dior" price="$35 USD"]

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Brown is a neutral eyeshadow shade that works on every eye color. This formulation from Dior helps warm up the eyes, adding dimension where needed.

Jones Road "The Best Pencil" Eyeliner in "Brown"

[shoppable brand="Jones Road" product="'The Best Pencil' Eyeliner in 'Brown'" link="https://www.jonesroadbeauty.com/products/the-best-pencil?variant=37449658237078" store="Jones Road" price="$22 USD"]

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If you've been wanting to hop on the eyeliner train but feel like a black shade might be too much of a stark contrast on your eyes, can we suggest opting for a brown color? This product from Jones Road Beauty is universally flattering and has incredible staying power.

Merit "Solo Shadow" Matte Eye Color in "Midcentury"

[shoppable brand="Merit" product="'Solo Shadow' Matte Eye Color in 'Midcentury'" link="https://www.meritbeauty.com/products/solo-shadow" store="Merit" price="$24 USD"]

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Eyeshadow that's nourishing to the skin? Sign us up. Opthamologist-tested and approved, you can apply this formula from Merit with a brush or a finger without fear of creasing.

Victoria Beckham Beauty "Lid Lustre" Shimmering Eyeshadow Pot in "Mink"

[shoppable brand="Victoria Beckham Beauty" product="'Lid Lustre' Shimmering Eyeshadow Pot in 'Mink'" link="https://victoriabeckhambeauty.com/products/lid-lustre?" store="Victoria Beckham Beauty" price="$36 USD"]

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More of a taupe brown shade, the sparkles in this eyeshadow pot come from crystals that are refined and pressed together, adding dimension and sparkle to your eyelids. Wear it all over the lid or use an eyeliner brush to create more of a defined look.

Fenty Beauty "Gloss Bomb Stix High Shine" Gloss Stick in "Hot Chocolit"

[shoppable brand="Fenty Beauty" product="'Gloss Bomb Stix High Shine' Gloss Stick in 'Hot Chocolit'" link="https://fentybeauty.com/products/gloss-bomb-stix-high-shine-gloss-stick-hot-chocolit?" store="Fenty Beauty" price="$25 USD"]

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Shiny, glossy and everything in between — the "Gloss Bomb" Gloss Stick from Fenty Beauty packs on rich, opaque color without it feeling tacky or sticky on the lips. This formula includes vitamin E, shea butter and squalane with up to eight hours of hydration.

Rhode Pocket Blush in "Toasted Teddy"

[shoppable brand="Rhode" product="Pocket Blush in 'Toasted Teddy'" link="https://www.rhodeskin.com/products/pocket-blush-toasted-teddy" store="Fenty Beauty" price="$24 USD"]

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The ever-popular "Pocket Blush" from Rhode can be used on the cheeks, lips and eyelids to add a natural glow that looks more like a tan than a bronzer. It feels super light, allowing its wearer to feel good in their skin, sans the heavy makeup feel.

While you're here, check out our interview with Manoj Dia, founder of Open.

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