Noah and PUMA's Collaboration Is Rooted in Nature

What's the sixth borough of New York City? According to Noah and PUMA, it's nature. Brendon Babenzian, co-founder of Noah, shares "It's really cool that you can live in a place like New York City and still find the need for hiking boots or outdoor gear to explore, even if it's just for a day. That's the essence of this collection. We also drew inspiration from the history of outdoor gear, which has become a staple for city dwellers due to its durability and toughness."

This Fall/Winter 2024 partnership will roll out in two parts, starting with this first drop that showcases the Noah x PUMA "Suede Classic Mid." Noah puts its signature relaxed, utility twist on PUMA's classic 1968 sneaker, creating a stylish mid-top silhouette in a sleek blue and black color scheme.

But the collection isn't just about shoes, it also features a range of ready-to-wear apparel. You'll find key pieces like the cozy "Fair Isle" sweater and matching beanie, alongside retro-inspired outdoor essentials such as a puffer vest and twill outdoor pants. For those who love basics, the collection includes heavyweight recycled cotton options like a raglan hoodie and graphic tees that are both stylish and sustainable.

If you're curious about what's coming next in drop two, the press release hints at a sneak peek, featuring high-top and low-top hikers complete with GORE-TEX waterproofing. So, keep your eyes peeled for more details and head to Noah's website to shop drop one.

In other FW24 news, read about LUAR x Moose Knuckles' collaboration.

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