The $5 Lip Plumper That's Officially Replaced the Pricier Ones in My Makeup Bag

What I'm about to say may blow your mind: Makeup doesn't have to be expensive to yield impressive results. Yes, you read that correctly. Wondering how I know this? I've been doing research on the best products on the market, and I've landed on some gems. Case in point: this lip plumper from TikTok-viral brand SheGlam. I've actually been reaching for it so often that I've put some of my pricer lippies back in the drawer. It plumps up my lips without any stinging or burning, and it also has coconut oil for the most irresistibly juicy pout. I'm shopping it in all shades (I've specifically been eyeing Pink Flamingo, Hot Stuff, and First Crush) and also grabbing some for my sister and my besties because, you know, why not share the love? I was so impressed by this viral must-have that I've done a full edit of the brand's absolute best including lip gloss, eye shadow, and more. Keep reading to shop this magical lip plumper and the rest of my editor-approved beauty buys. (Psst: They're all under $10.)