Travel

Matilda Djerf's Guide to Stockholm: The Best Pasta, the Coziest Hotel, and More

Erin Fitzpatrick  Tue, 14 Nov 2023  Who What Wear

Welcome to Locals Only. In this series, we're tapping notable locals in the style space to share a tight list of their top recommendations of what to see, eat, and shop in their home city. They'll share off-the-radar recs that you won't find in your average guidebook, resulting in digestible mini guides revealing where the city's most fashionable residents are actually hanging out.

When we first decided to cover Stockholm for our newest installment of Locals Only, there was no doubt about the expert we wanted to tap: Matilda Djerf. Far and away our top pick, the Djerf Avenue founder graciously said yes to curating a travel guide exclusively for Who What Wear. She shared her favorite spots in the Swedish capital, including a cozy hotel that feels like a home away from home, the premier pasta restaurant, her favorite florist, and more. 

"I'm originally from Borås, a small town in Sweden," Djerf told Who What Wear. "I moved to Stockholm in December 2019, so I've been here four years now." If you're one of Djerf's 3.1 million Instagram followers, you're already familiar with her impeccable style, her sharp business acumen, and her covetable hair. But now, you get to familiarize yourself with her 16 favorite spots in Stockholm. Keep scrolling for her full travel guide, as told to Who What Wear.