Apple and Nike Celebrate Pride Month With New Rainbow Watch Bands and Faces

With Pride Month just around the corner, Apple and Nike have once again revealed new wristbands and faces for the Apple Watch in support of the LGBTQ+ community. The announcement follows up on the duo's Pride-themed release last year.

Debuted on International Day Against Homophobia, Transphobia and Biphobia (IDAHOBIT), the designs are dressed in rainbow shades inspired by Pride flags. "Even before the events at the Stonewall Inn brought the LGBTQ+ movement to new prominence, Black, Brown and transgender activists were key leaders in the march toward equality," Apple's CEO Tim Cook shares in a press release. "On many fronts, Apple supports the ongoing and unfinished work of equality for diverse and intersectional communities, and we want to provide every opportunity to celebrate and honor this history during Pride season."

The Pride Edition Braided Solo Loop arrives in a woven pattern with diverse shades representing multiple communities including those who have passed from or are living with HIV/AIDS, as well as transgender and nonbinary individuals. The wristband is made using recycled yarn with silicon threads. Meanwhile, the Pride Edition Nike Sport Loop is crafted with reflective yarn for night workouts. As for the watch faces, Apple has created an animated display that moves with the rotation of the Digital Crown.

Proceeds from sales will go towards Apple's ongoing financial support for LGBTQ+ advocacy organizations such as Encircle, Gender Spectrum, Human Rights Campaign, National Center for Transgender Equality, PFLAG National and many more.

Peep the new designs above. Priced at $99 USD and $49 USD respectively, the Pride Edition Braided Solo Loop and Pride Edition Nike Sport Loop are now available via Apple's web store and will roll out at the tech giant's physical locations on May 25.

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