NewJeans' Hyein Is Louis Vuitton's Newest Ambassador
info@hypebae.com (Hypebae) Fri, 30 Dec 2022 Hypebae
Luxury brand Louis Vuitton has just tapped NewJeans member Hyein as its newest ambassador. The fourteen-year-old is one of the five members for the emerging K-pop group and is clearly making her mark in the world of fashion.
The brand issued an official statement today, sharing, "From now on, we will start a new journey together with [Hyein], who defines NewJeans' style with her unique charm." Managed by record label ADOR, NewJeans' is loved for its infectious hits like, "Attention" and "Cookie" and just released their latest single, "Ditto," this past week. The girl group is proving they can climb the charts as they won the Rookie of the Year Award in music at the Asia Artist Awards this year.
In other music news, YG Entertainment teased the debut of a new girl group, this time with a whopping seven members. The South Korean agency posted a covert poster on Instagram comprised of a red background with the mysterious silhouettes of seven women.
Take a look at NewJeans' proud announcement below.
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