LINE FRIENDS x Starbucks Deliver Festive Collab for Christmas
info@hypebae.com (HYPEBAE) Tue, 07 Dec 2021 HYPEBAEJust in time for the holiday season, LINE FRIENDS and Starbucks have joined forces to drop a Christmas-themed collection.
An APAC exclusive, the partnership features some of the creative studio's most loved characters, including BROWN. The teddy bear arrives in plush form wearing a Starbucks apron, while his friend CONY accompanies him on festive tumblers. Elsewhere, CHOCO, SALLY and LEONARD join them on a yearly planner. The collection further includes a cozy blanket, coin purse, tote bag and a pen.
Celebrating the collaboration, the duo has created a video campaign starring BROWN as he delivers a heartwarming message for all. Marking BROWN's 10th birthday, the release marks the beginning of more LINE FRIENDS x Starbucks projects to come.
The collaborative range is available in 12 APAC regions including South Korea (online only), Hong Kong, Taiwan, Thailand (from December 9), Singapore, Malaysia, Vietnam, Philippines, Indonesia, India, Australia and New Zealand.
