These BTS Members are Southeast Asia's Stans
info@hypebae.com (HYPEBAE) Fri, 16 Jul 2021 HYPEBAE
K-pop group BTS continues to take over the global music industry with projects like their record-breaking single "Butter" and the worldwide McDonald's collaboration. Building on its latest research, online shopping aggregator iPrice Group has listed out the top BTS biases in Southeast Asia.
In Thailand, V, Jungkook and Jimin lead the numbers with 26 percent, 24 percent and 17 percent, respectively. Over the last six months, the three musicians have aggregated the most Google searches in regions like the Philippines, Indonesia, Singapore and Malaysia, with V taking over a whopping 51 percent in Vietnam. Overall, V stands at 26 percent; Jungkook at 25 percent; Jimin at 20 percent; Suga at 10 percent; Jin at nine percent; RM at six percent; and J-Hope at three percent.
In addition to Southeast Asia's biases, iPrice has gathered statistics on the most-searched BTS collaborations. The septet's fast-food partnership led to a 57 percent increase in interest in McDonald's compared to last year, while Louis Vuitton saw a 44 percent surge.
Head over to iPrice Group's website to read more about BTS's influence in Southeast Asia.
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