Getty Launches New AI-Generated Platform

AI-generated images are all anyone can talk about, especially when it comes to ethics and legality.

While some images created by artificial intelligence use material sourced without consent, Generative AI by Getty Images only pulls from Getty's already comprehensive library. The platform is powered by NVIDIA's Picasso Edify model and will "allow customers to elevate their entire end‑to‑end creative process to find the right visual content for any need," according to a press release.

Generative AI does not use any images of real people or locations, rendering it "commercially safe, impactful and worry-free," according to the media company. "We've listened to customers about the swift growth of generative AI --and have heard both excitement and hesitation - and tried to be intentional around how we developed our own tool," Chief Product Officer Grant Farhall shares. “We've created a service that allows brands and marketers to safely embrace AI and stretch their creative possibilities, while compensating creators for inclusion of their visuals in the underlying training sets."

Soon, Generative AI customers will be able to use their own proprietary data, enabling them to customize their creative projects even further. The content created by the platform will not be available on Getty Images and iStock, protecting customers' data. They will also be compensated for using the AI tool, "allocating both a pro rata share in respect of every file and a share based on traditional licensing revenue."

For those interested in trying Generative AI, visit Getty to request a demo.

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