Tinashe Launches Hair Primer With Eva NYC

Tinashe, the woman of many talents, also loves all things beauty. The singer, producer and dancer is recently tapped by haircare brand Eva NYC to launch a limited-edition version of her go-to hair product, the Mane Magic 10-in-1 Primer. The multi-tasking formula is designed to help strengthen, smooth and add shine to hair, while also shielding it from the damages of heat styling.

Below, the California native talks about collaborating with Eva NYC and her beauty secrets.

The special-edition Mane Magic 10-in-1 Primer is available in Target, CVS, and Ulta stores for $12 USD.

 

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Will you be making cameos at any of the Eva NYC retailers to show off your amazing hair?

Of course I will. You know I have to pop out and see the bottle in the flesh. I'm very excited about this collab.

Why is this collaboration important to you?

The 10-in-1 Primer is so beneficial in protecting your hair. As I'm wearing my natural curls more, the product keeps my hair healthy, so I wanted to be a part of the healthy hair conversation.

Can you give us insight into your beauty ritual?

We're seeing a resurgence of "natural" and healthy beauty being on-trend, and I stick to that. Eating healthy and just using really good, clean products that feel good to me internally and externally.

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